Privacy policy

The Brand Tasmania website provides a variety of information to the general public and to existing Brand Tasmania Partners. It also provides a mechanism for collecting personal, business, trading and other information about prospective Partners and existing Partners. The focus of Brand Tasmania is to communicate to external markets emphasising why Tasmania is unique. This is undertaken by development and maintenance of a database divided into two sections;

(a) Brand Tasmania Partners; and

(b) Tasmanian eFriends

Brand Tasmania Partners

Brand Tasmania Partners are required to provide a variety of information in order to obtain registration. Such information will be made available on the Brand Tasmania website to any persons accessing the website.

Brand Tasmania eFriends

The Tasmanian eFriends program involves you providing personal and other information about yourself in order to obtain registration. Such information shall be retained on our database and shall only be divulged to third parties where we have first sought and obtained your consent, or otherwise in accordance with this Privacy and Security Statement.

Information Collected

The information about you or your business which we may collect and store includes the following information:

(a) Information that identifies you, such as your name, address and how you are connected with Tasmania, which is collected when you register

(b) Company profile which identifies the Brand Partner, including company name, product or services, export market, accreditation and awards and contact person.

If you use any link that is offered through this website then the policies of the organisation operating that linked site will apply to any information you provide about yourself once you have entered that link. Brand Tasmania is not responsible for the privacy or security of any such information.

Any information collected by Brand Tasmania on this website may be shared within Brand Tasmania and its related bodies corporate.

It is your responsibility to ensure that all information on this website is accurate and up to date. Brand Tasmania will not be responsible for the accuracy, completeness or currency of the information.


We will only disclose personal information;

(a) In accordance with this Privacy and Security Statement; or

(b) Where you have expressly or impliedly consented to such disclosure; or

(c) For the purposes of an investigation into suspected fraud or other unlawful activity; or

(d) Where such disclosure is required or authorised by or under any law; or

(e) When we believe that the disclosure is reasonably necessary to assist a law enforcement agency in the performance of its functions; or

(f) For the preparation or conduct of legal proceedings or implementation of the orders of a court or tribunal.


You are entitled to access and view personal information about you stored by Brand Tasmania. Should you have any queries regarding the information held about you, you may contact Brand Tasmania at the email address, postal address or telephone in the “contact us” section of this website. You are entitled to access any personal information about you held by Brand Tasmania at any time. Brand Tasmania will only decline to provide you with such information where;

(a) To do so would pose a serious and imminent threat to life or health;

(b) It would be an unreasonable impact on the privacy of other;

(c) The request is frivolous or vexatious;

(d) There are actual or anticipated legal proceedings and discovery would grant access to that information;

(e) To do so would prejudicially reveal our intentions in relation to negotiations with you;

(f) Providing access would be unlawful;

(g) Denial of access is authorised by or under any law;

(h) To do so would prejudice investigations into unlawful activities.

If you wish to make a complaint regarding a potential breach of privacy the process can be found on the The Office of the Australian Information Commissioner’s website.

0419 564 745

PO Box 957
Sandy Bay 7006 Tasmania