Nichols Poultry Pty Ltd

03 6426 7218
Int. +61 3 6426 7218

380 Chapel Road
Sassafras 7307 TAS

Robert Nichols

We know that consumer expectations and industry standards can be two very different things. For this reason we have worked closely with Nichols Agricultural Director and founder, Rob Nichols, to launch a whole new range of chicken for our customers; Nichols Ethical Free Range Chicken.


Nichols Poultry was established in the early 1980s when founder Rob Nichols and his family emigrated from Leicestershire in England to Sassafras in Tasmania. The business has grown to become one of the most trusted and respected meat brands in Tasmania. Consumer research conducted in 2016 demonstrated that consumers trust Nichols to be a source of high quality chicken.

Commitment to environmental responsibility is pivotal to Nichols’ sustainability model, driven by Rob’s support of innovative renewable energy. Nichols Poultry currently generates 50% of its power requirements from its wind turbine and the business has plans to increase this self-sustaining approach with a second turbine in the future.

Nichols Poultry Pty Ltd

Brand or product names

  • Whole chicken
  • Rotisserie Chicken
  • Chicken Breast Fillet
  • Chicken Thigh Fillet
  • Chicken Sausages
  • Value Added Chicken Products including schnitzel, marinated wings and drumsticks

Product category

Type of market